Jack Haldrup, CEO, built a DTC soap company that went from selling a few thousand bars of soap a week to shipping thousands a day. Dr. Squatch has grown so fast by staying focused on profitable acquisition.
They teamed up with TubeScience to diversify their creative portfolio because men’s grooming is particularly antiquated with little precedence for performance marketers who are actually targeting men instead of their wives. We conducted a historical and competitive analysis to identify key messages across several personas that could yield results while remaining on-brand. One of the most important parts of TubeScience’s strategy is to test creative variants and iterate quickly. We experimented with different communication styles and visual techniques to target previously underserved audiences for Dr. Squatch. Once we found an audience that worked, we’d scale up and iterate constantly to keep content fresh and performing while simultaneously testing into new ones.