Fabletics is part of the TechStyle group, where ultimately, all advertising is measured on a performance basis. Every piece of content is optimized around CPA, and budgets are distributed in real-time based on LTV data from their proprietary analytics system. This approach to marketing made them one of the first digital fashion companies ever to achieve a $1B valuation.
Because they empower internal teams to focus on marketing that drives business results, Fabletics established themselves as a leader in the athleisure industry early on. But over time, they found that sustaining that rate of growth without sacrificing performance became increasingly challenging. TubeScience approached this problem in a couple ways.
.svg)
.svg)
Original videos
.svg)
New audiences
.svg)
Channels
.svg)
Countries
Original videos
New audiences
Channels
Countries
.svg){kind=small}
